February 17, 2008

Whitewash: Fashion Week Runways Lack Minorities

After further review of the recent news from Fashion Weeks spanning from New York to London I have come across numerous blog posts highlighting the absence of colored models—specifically black models—on the runways. Model Tyson Beckfod, who attended several shows during New York Fashion Week, asked “What happened to all the black people on the runway?” He added, “There are no blacks on the cats.”
Beckford had a point. While the president of the Council of Fashion Designers of America, Diane von Furstenberg, sent out a memo to its members encouraging them to create fashion shows “that are truly multicultural” many fashion houses obviously failed to take her suggestion into account even though fashion houses thrive in a market industry driven by globalization and trends. Instead, there were drops of color here and there, with the exception a few shows, the runways were littered with pallid, bony, white androids. According to Women’s Wear Daily, 31 of the 101 Fashion Week shows posted on Style.com had no black models at all while the vast majority of remaining fashion houses that did use black models in their shows only had just one or two, namely Chanel Iman (see left) and Jourdan Dunn. But, if there ever should have been a time to use more people of color on the runway, the time is now.
With popular cultural landscapes well populated with colored actors, musicians, moguls, and even candidates for the American presidency it was surprising to audiences that fashion seemed to be completely whitewashed on this seasons runways. One industry insider argues that the “in look” right now is white: skinny white European girls. But frankly, the idea of associating race with a trend is completely outrageous! Racializing a trend would thwart the beauty and values surrounding such an incredible industry that has built its tenor upon the ideals of diversity, color, and tolerance.
So who should be responsible for taking action? Who is to blame for this sudden runway whiteout? As of now, many are pointing fingers. Some blame modeling agencies for not sending out enough ethnic models to casting calls. Others blame the designer’s casting directors for not hiring models of color. Then there are those who believe the designers are to blame because after all—every detail of a show, down to the race of each model, is meant to embody the designer’s vision of a woman and by default his consumer as well. Some even believe that there is really one person turning the knobs behind this entire scandal: editor in chief of American Vogue, Anna Wintour. Nevertheless, as I mentioned before, in my exploration of the issue within the blogospehere I have come across many differing perspectives in regards to who or what is to blame for the sudden lack of ethnicities, particularly blacks, on the runways during this years Fashion Weeks. The first post, found on Condé Nast’s Portfolio.com, discusses and analyzes why this dramatic change of tide swept the runways this season. Author, Lauren G. Crowe, explores the many possibilities that might have brought about this lack of color by connecting it to the global issues surrounding modern international racism as well as the idea of fashion houses steering away from being deemed an “ethnic label.” The second post I found, titled “Fashion Weeks Runways Were Almost a Total Whitewash,” is published by Jezebel.com. The entry explores the recent phenomena surrounding the lack of ethnicities present on the runways during New York Fashion Week and argues that designers might be at fault for the sudden dearth of ethnic models. Below are the comments I made on their blog entries.

“No Black Models: Who is to Blame?”
Comment:
I really enjoyed reading this post as you have shifted the debate about “who is to blame” beyond the designers, modeling agencies, and casting directors. You begin to associate this runway whiteout with other possibilities like the rise of the “walking ghost” model and even the issues surrounding racism in developing countries where design houses hope to expand. Although there were a handful of colored models that ubiquitously appeared on a variety of runways, for example Chanel Iman, while others graced only a few, such as Jourdan Dunn, it was clear that this years runways zeroed in on the “hot list” of ethnic models. I also thought you made an incredibly interesting point when you illuminated the fear that if designers do in fact employ a larger ratio of ethnic models then they will be considered an “ethnic” designer. I couldn’t agree more that in this day and age, designers want to be accepted by particular demographics of consumers and steer away from others, however, I feel that there must be some way designers can incorporate a wider variety of ethnicities in their models to reflect the reality of the global fashion market.
Nevertheless, I also believe that the entire fashion industry is to blame for both perpetuating and maintaining such a racialized trend for models on the runway. Understandably, designers want to emphasize their garments rather than the model—possibly why the black skinned models might be shunned for their distinct deterrence of attention. Yet, this is not a sufficient argument for designers and the like to make. Ultimately, design, art, and fashion are based in the foundation of diversity and after this years monochromatic runways, I think all those involved in upholding this android model trend will see that they have undermined the goals of their own intention for the creative process and industry as a whole.

“Fashion Week Runways Were Almost A Total Whitewash”
Comment:
Firstly, I would like to thank you for your close attention to this years Fashion Week and the obvious absence of ethic models on the runways. The castings examples were a brilliant idea as they critically highlight the numerical abundance of Caucasian and European models in comparison to other ethnicities. Additionally, I thought the pie charts were also a stark visual example in proving your point. While it is clear that the runways have been clearly “whitewashed” this season, I cannot help but ask, why? In your post you present only two possibilities that might have been responsible for the homogenous runway castings: designers themselves and modeling agencies. I agree that a level of liability must be placed somewhere and that racializing a trend is completely irresponsible of the fashion industry, but I do not think that we can point fingers at fashion designers or modeling agencies alone.
I believe that this whiteout has been an impending, and unfortunate trend. Over the past few years the fashion industry has taken a depressive turn away from health and sexiness toward a kind of heroine chic. This new trend seems to decree an “avant garde” vibe by psychologically distancing audiences from coveted fashions with elements of lifeless, almost robotic, bodies encapsulated in mysteriously beautiful garments. Furthermore, Fashion Weeks shows have also hinted toward the idea of diversity being passé—clearly an artifact of 1970s runways. Surely, one would assume that when CFDA president, Diane Von Furstenberg, encouraged designers to create shows “that are truly multicultural,” designers ought to have considered her proposition as a vital “take notice” that fashion is a billion dollar industry catering to a new multicultural global market.
Ultimately, it seems that although black people have progressed tremendously in the social world, it seems that we still have yet to come so far in our mainstream perceptions and imaginations. I truly enjoyed reading your piece exploring the statistics you provided surrounding this issue and hope to read more of your entries in the future. Finally, let’s hope this pale, bony, emaciated white model trend passes with Milan’s Fashion Week and plaid gowns!

1 comment:

CHH said...

First of all, great job on setting up both posts. The introduction is informative and the topics are very interesting, yet frustrating. I completely agree that there must be some way designers can include all races in fashion week. I would like to propose the idea of looking at fashion as a form of communication. If you think of fashion as a form of communication, then what on earth are these designers as well as everyone involved in the fashion industry and Fashion week trying to communicate? Anyone in the fashion agency should be aware that fashion can be a universal means of communication, but not if all demographics are not represented in their new lines. To me, it seems as though Fashion week has, thus far, has not done much in the way of its main goal: creating designs of what they believe the consumer will purchase. In limiting their target audience, designers are limiting the potential for sale of the clothes as well as turning others away from the clothing line completely. However, I believe this change may have happened long ago, when the ideal body type for most designers was blatantly established. It happened the moment the young models began over dieting and suffering from malnutrition. The consumer uses their bodies as a communication channel in fashion. Because designers have marginalized the communication channel to one mere "image," that of, tiny, unrealistic, and unattainable, how can they possibly be successful in their field?

 
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